SPECS was founded on the belief that reliable and unbiased news is essential for a functioning democracy. Our team of experts in media and technology came together to create an AI system that assesses whether a piece of visual content has been doctored, AI-generated, or manipulated in any way. By providing a tool that can help verify the authenticity of multimedia entities, we are committed to providing news organizations with the ability to maintain the highest standards of journalism.

 

SPECS offers a suite of assessment mechanisms: users can determine to what extent an asset may be edited (e.g., the entire photo, one corner of a photo, etc.), in what capacities editing has taken place (e.g., color-correcting, element removal, etc.), and in which locations an asset has already appeared (e.g., on a competitor’s site, on a stock image supplier, etc.). We know that knowledge is power when it comes to a healthy news ecosystem. News organizations need to see the whole picture – holistically and technologically – not just the images they’re fed.